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Marketing

Appearance matters, and we are experts in creating and managing the presentation of your home, understanding that success rests in the details.  Experience the superior levels of local expertise, personal attention, and utmost discretion that come with the power of Peter Coppard Real Estate and Coldwell Banker Global Luxury®.

 


Professional Photography

Professional Photography

Highlight unique features of your property with high-resolution, professional photos.

Composing and visualizing the final product is an art that comes with experience. We use one of the best Architectural Photographers in Vancouver with a commitment to providing you with the highest quality images.

Virtual  Video  Tour

Virtual Video Tour

We believe one of the best ways to capture prospective homebuyers is to create cutting-edge content for engagement. We offer our clients innovative film design incorporating cinematic video techniques including aerial footage from some of the most talented videographers in the industry. Our property videos focus on the premium features that the properties have to offer and an exclusive inside look at the homes – leaving prospective homebuyers craving more.

Virtual  Video  Tour
Comprehensive Online Exposure

Comprehensive Online Exposure

A homebuyer's search almost always starts online and more than 35% of real estate website visits are now from mobile devices. Peter's website is optimized for the best mobile experience, is compatible for viewing on all devices and uses sophisticated search engine optimization (SEO) in order to reach as many people as possible that are searching online for a home. All of this means one thing... maximum exposure for your property.

Your listing will be distributed to millions of Internet home buyers through our syndication partner feeds with other home search websites. In addition to utilizing the Multiple Listing Service® of the Greater Vancouver, www.Realtor.ca, www.REW.ca,  your property will receive exposure via www.petercoppard.com, www.coldwellbankerprestigerealty.comwww.coldwellbanker.ca, www.juwai.com, and www.coldwellbankerluxury.com others, along with an online digital social media campaign

Custom Property Brochures & Floor Plans

Custom Property Brochures & Floor Plans

Distinguish your home with professionally printed property brochures.  We provide each listing with a full colour, high-resolution custom feature listing brochure and make them available to all potential buyers viewing your home.  In addition, the residence is professionally measured and floor plans prepared for use in the brochure, online and print marketing material.

 

 

Custom Property Brochures & Floor Plans
Market Evaluation

Market Evaluation

A comprehensive market analysis will be created specifically for your home. Together we will review the analysis to create a pricing strategy based on your goals and our evaluations of the homes in today's marketpalce. This approach coupled with an understanding of market conditions ultimately leads to clients receiving the greatest return on their investment.

Valuation is one of the most challenging skills to master as a real estate professional. Each property has its own set of distinct characteristics that should be considered in the equation. We understand the complexities of property valution and are committed to providing you with a well supported valuation based on thorough research.

SOCIAL MEDIA & OTHER DIGITAL PRESENCE

SOCIAL MEDIA & OTHER DIGITAL PRESENCE

Today marketing your home means more than putting up a for sale sign and using MLS. Premium online and social media marketing is a powerful resource to give your property the best exposure possible and to reach prospective buyers.  From virtual live streams and virtual home tours to social media stories, posts, and targeted ads, Peter connects directly with potential buyers in real-time through various social media platforms, including IG, Clubhouse, LinkedIn, and YouTube.

SOCIAL MEDIA & OTHER DIGITAL PRESENCE
3D Matterport

3D Matterport

Now buyers from across the globe can navigate through our listings with the same technology Google uses for their "Street View". Walk-behind the Island to see your view while cooking, take a ride in the home's elevator or stroll around the pool deck at night. All of this can be done from your laptop or hand-held device and connect your phone to your Google or Samsung goggles and walk through the home in true 3D VR fashion. 

Print Strategy

Print Strategy

There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.

Coldwell Banker Global Luxury® listings are syndicated on prominent real estate websites such as JamesEdition, Bloomberg, The Wall Street Journal, Mansion, Barrons Penta, MarketWatch, Robb Report and Unique Homes

Print Strategy
Coldwell Banker Global Luxury

Coldwell Banker Global Luxury

Our strategic plans for luxury estates encompass targeted local, regional and international advertising campaigns designed to capture each property’s unique qualities and speak to those affluent buyers who are most likely to respond. This approach ensures the highest level of exposure for each of our fine estates. To excel in the rarified luxury housing space, it's not just simply a matter of what you know - It's also a matter of whom you know.  In this environment, a high-impact international strategy is necessary to effectively reach buyers and investors, particularly growing economies like China and Dubai.

Coldwell Banker affiliated agents throughout 44 countries & territories, 94,000 agents in over 3,000 offices, conducted 32,663 transactions of homes priced at $1 million or more in 2020. This equates to $168.4 million in luxury sales every day.  

For more information visit: https://www.coldwellbankerluxury.com/